We live in a disposable culture. A product is made. We use it. We bin it. We simply can’t continue like this. The world’s resources are finite, and we will run out. And nope, we’re afraid even recycling doesn’t cut it anymore as it still eventually ends up in the bin.
This is called a “circular economy”. By closing the loop on waste and feeding it back into the cycle, we create a lovely regenerative circle... rather than a line heading straight for landfill!
It’s time to rethink what is valuable
In our current disposable culture, fast fashions and fast foods, the latest gadgets and the newest models are valued as “the best”. But we need to value the longevity and reusability of a product instead.
When you buy something, instead of just thinking: “I want this” - think “I want this, but what will happen to it when I don’t want it anymore?” And this goes much deeper than putting your old jumper into the charity shop or giving your old phone to your mum!
The good news for you, though, is that the onus is on the manufacturers to make it easy for you to shop circular.
So how would it work?
With a circular economy, the manufacturer would become responsible for their products every step of the way.
This could be done in a number of ways, but one example is they might offer a “take back” policy. So once the product - let's say a TV for example - has served its purpose, or broken, or you’re just ready to get rid, instead of throwing it away, you would return the TV to the manufacturer. They would then refurbish it to be used again, or break it down to use or sell the parts and materials to make something else. Clever, eh?
And with the manufacturer having a vested interest in their product lasting longer, this means it’s less likely to break the day after its warranty expires. Now, wouldn’t that be nice?
At now, sit down we are committed to helping build a circular economy. We want to close the loop on furniture waste and make it the norm to purchase furniture in this way. And we hope other companies in other sectors will do the same.
Kate & Louise
Co-founders now, sit down
Find out more about how we're closing the loop on furniture waste here.