At a straightforward level, sure: buying less = less impact on the planet. If you’re in a frugal mindset, whether by choice or circumstance, you’re more likely to buy and sell second hand. You’re more likely to repair that broken chair rather than replace it, and to switch lights and appliances off when you’re not using them. You’re more likely to plan meals in advance to avoid waste. And so on.
That said, the bottom line is that whether we’re living frugally or feeling flush, we can all make choices that enable us to live more consciously. Here’s what we’re trying to do:
Count to three
For us, ‘pause’ is at the heart of what we do (you may have noticed our comma, which acts as our daily reminder). That’s why we’re getting into the habit of counting to three and pausing to consider the implications of any action before we take it - particularly when it comes to buying something. We don’t always get it right, but it’s definitely helping us make more considered purchases.
More and more banking apps are letting you track spending these days, and we’re finding them really useful for keeping tabs on where our money is going. It’s a great way to spot areas where we could do with keeping our spending in check - have we really spent that much on takeaways this month?!
If a purchase is definitely necessary, then it matters where it comes from. We’re making a big effort to ensure that we’re only buying products from brands that care about the planet. B-corps are a great place to start, and as an official Pending B-corp ourselves, we’re choosing to do our own shopping from brands that align with our values.
What would you add to the list?
Kate & Louise
Co-founders now, sit down
For a business, being frugal doesn’t make you sustainable. We’ve had so many decisions to make while designing our products and packaging, from which fabric to use to where to get materials printed. The sustainable choice is the more expensive one, every time. That means treading the fine line between making sure our products are as sustainable as they can be, while still being affordable. You can read more about our decision-making process when it comes to materials here.
The good news is that all this decision-making on our part means that when you plump up your now, sit down cushion to get comfy for a night on the sofa, you’ll know that we’ve got very close to our goal of ‘nothing new’.